Media, entertainment, and gaming sectors are winning more prominence in the market with this deep fake technology. Where it is used to swap the user’s real image on the virtual gaming environment. The gaming industry is gaining more benefits with this technology. Yes, it is used in artistic works and to create films with digital actors. But Deep fake is created to benefit the mighty entertainment industry. It is more predominantly used by individuals to create their funny cartoon visuals across their social media networks. It's also been used for political misinformation - a deepfake video that appeared to show Belgium's prime minister making false claims about COVID-19 went viral earlier this year before it was debunked.ĭeepfake technology could be evolving too rapidly for public understanding to keep up, according to Nina Schick, author of a book titled Deepfakes: The Coming Infopocalypse.What are the Applications of Deepfake Apps? One of the earliest uses of deepfakes was to harass women by creating synthetic porn videos that grafted their faces onto sexually explicit content without their consent. As the technology becomes more widely available, those concerns are amplifying. The advancements are raising new concerns about abuse - and measures to stave it offĮxperts have warned for years that deepfakes could pose a unique misinformation threat if they're weaponized to mislead people about the actions of an individual or public figure. Reface currently makes money through advertisements and premium subscriptions on its app, but its creators envision building an entire Reface platform similar to Snap's Bitmoji or Apple's Memoji that users could use to personalize their interactions and use across social media. It has been downloaded more than 42 million times, and has been used to make hundreds of millions of deepfake gifs and videos, according to Chief Business Officer Dima Shvets. Memes made with Reface have been retweeted by Elon Musk and Britney Spears, and the app soared to the top of app store charts in more than 100 countries. Since then, it's popularity has skyrocketed. After piloting an early version of their technology as a web service last year, Reface debuted on the App Store and Google Play stores in January 2020.
Reface was founded by a group of Ukrainian software engineers but is incorporated in the US. we wanted people to have Hollywood level post production on their phone."
"Before, making a deepfake video could take a week or more, and even then you wouldn't be satisfied with the results," Mogylnyi said. Unlike face masking tools found on apps like Snapchat, Reface generates an entirely new video using the twin inputs, CEO and cofounder Roman Mogylnyi told Business Insider. Many of the latest deepfake memes were made using RefaceAI, a new app that has built its own machine learning frameworks that enable users to take a selfie and merge it with a target video or gif to create a deepfake.